Intelligent Assistants (IA), or virtual assistants, are advanced software programs that interact with people using artificial intelligence (AI), machine learning, and voice recognition technology. For contact centers, intelligent assistants can significantly improve the customer experience by gathering data, predicting the customer’s needs, and learning about the customer’s behavior. Intelligent assistants can understand requests and carry out complex tasks. An example of a popular intelligent assistant is Siri (Speech Interpretation and Recognition Interface).

An intelligent assistant provides:

• Voice recognition, machine learning, and AI-driven communication
• Deep language and customer behavior understanding
• Prediction of customer needs
• The ability to understand requests and perform complex tasks

Bright Pattern’s omnichannel contact center software helps simplify omnichannel customer service for customers, agents, and contact center managers. Bright Pattern’s cloud contact center solutions provide effective multichannel communications, CRM integrations, cloud APIs, and tools for quality management.