Digital Marketing Manager
Bright Pattern, Inc. is recruiting for our San Bruno, CA office: Digital Marketing Manager (job code #37517): Develop the brand and marketing strategy in alignment with company objectives. Plan and implement all web, search engine optimization/search engine marketing, marketing database, email, social media and display advertising campaigns. Design, implement and maintain the company's social media presence. Evaluation end-to-end customer experience across multiple channels and customer touch points. Measure and report on performance of all marketing campaigns, and assessment against preset return on investment goals. Measure and improve lead generation digital campaigns. Manage the company’s marketing budget. Identify trends and insights, and optimize performance based on the insights.
Education and Experience Required:
- Master’s degree in Marketing, Advertising or a related field, and 12 months of experience.