Utilizing Team Metrics to Deliver Better CX

Contact center Key Performance Indicators (KPIs) are used by businesses of all sizes to make better business decisions, improve how the contact center operates, and improve the customer experience. Also called metrics, KPIs are the measurable values that show just how effective your business is at achieving its goals. While agents have their own metrics, the overall team can be monitored with metrics as well.

In this blog, we’ll dive into metrics that measure how your contact center team is performing. While similar to agent metrics, team metrics focus more specifically on the performance of the team you supervise. Team metrics show the sum or average of all values pulled from individual agents within a given team.

Team Players

To be an effective team leader, you have to know what your team is doing. You also have to be able to monitor your agents without being too creepy about it.

Fortunately, real-time dashboards and wallboards give supervisors a broad view of:

  • Agent States: What is my team doing right now?
  • Time: How much time has been used or wasted?
  • Inbound: How many inbound calls have been handled by my team today?
  • Outbound: How many outbound calls and emails have been sent today?

Agent States

Agent states show the current status of logged-in agents. The ones to watch are:

  • Ready
  • Busy
  • Not Ready

Agents that are “Ready” are available to handle incoming interactions, agents that are “Busy” are already handling an interaction, and agents that are “Not Ready” are unable to accept an interaction for some reason (e.g., lunch, break, meeting, etc.).

These metrics may seem basic, but they provide a quick overview of your team’s ability to accept calls and chats. An abundance of ready agents may prompt you to check the status of the queue (“There are 15 calls in the queue. Why aren’t agents taking them?”) and their services (“Agents are available…. Are my services running?”).

Time Metrics

It’s important to keep an eye on just how productive your team is, and you can do that by monitoring the duration of their activities. The following metrics are especially useful.

Average ACW Time is the average daily time agents spend handling after-call work (ACW). ACW includes all the tasks that must be done before agents can move on to another interaction (e.g., set dispositions, take notes, schedule follow-ups, etc.).

Average Idle Time is the average time that agents have spent in the Ready state in-between handling service interactions. When this metric is high, you know that your team is waiting, waiting, waiting for something to do. If this is the case, you could be increasing your agents’ capacity to handle other types of interactions, such as chats and emails, while they are waiting for a call.

Average Handle Time is the average time, including hold time and after-call-work time, that the agent has answered and handled calls to the service. When this metric is high, you may want to check out the individual interaction records to find out why the calls are taking so long and what you can do to help.

Occupancy is the average percentage of time agents spend handling interactions of the given service (including the preview time and after-call work) out of their total working time (i.e., the time the agents have spent handling interactions of any service and being Ready to handle interactions). Occupancy, at the group level, provides a snapshot of your team’s productivity.

Inbound Metrics 

Inbound Interactions Handled is the number of inbound interactions that agents on your team have handled and completed for the day. A spike in inbound calls might signal a problem with your product or service, for example.

Outbound Metrics 

Outbound Interactions Handled is the number of outbound interactions being handled and completed by agents, including non-replies via email. If your team has a high average idle time, you could assign more outbound interactions to fill in their time.

Outbound Calls Rejected is the number of outbound calls that have been either rejected or unanswered by agents. When your team isn’t accepting calls, you have to ask yourself, are agents too busy?

A Contact Center Driven by Insights

Team metrics provide detailed information about agent performance, service quality, and customer satisfaction. These KPIs provide the insights you need for improving agent engagement and elevating the customer experience.

The customer experience hinges on empowering agents with the right training, tools, and service model. Bright Pattern’s omnichannel contact center software helps empower agents with unique tools that facilitate better conversations, boost agent performance, and deliver higher returns in customer satisfaction and agent engagement. Bright Pattern features Omni QM, an omnichannel quality management platform, as well as unified reporting to allow your contact center to monitor interactions on all digital channels, including mobile ones. Bright Pattern allows you to gain insight into your contact center to help you deliver better customer service.

Learn more about how contact center KPIs, and call center insights can empower agents and boost contact center efficiency and productivity by checking out our quality management capabilities.

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