Companies talk about the importance of offering great CX, yet the reality is that most companies don’t measure the quality of most interactions. Nearly 75% of companies measure the quality of voice interactions, but most other channels, especially newer ones like messengers, are not measured at all.

The influx of calls to contact centers during the pandemic was/is staggering. To put some perspective on the impact to people’s lives, here’s part of a transcript from a 60 Minutes piece looking at how COVID-19 affected unemployment:

First up on our list is arguably the most important asset to the contact center—the agents. Sometime around mid-March, as COVID-19 spread through the US and eventually the world, contact center agents were given marching orders to head home and continue their work from a more comfortable confine.