Outbound Call Center Software

What is an Outbound Call Center?

An outbound contact center is a type of call center where customer service representatives make outgoing calls to potential clients or a target audience. Your outbound contact center will be most productive when it leverages artificial intelligence (AI), algorithms, and automation. Through automation, your outbound call center agents can reach a large target audience of qualified leads quickly, eliminating the need for manual dialing by customer service representatives. AI and algorithms ensure your live agents spend time doing what they’re trained to do best — helping customers.

Your organization can use outbound call center services in many ways, including appointment-setting, prospecting, supporting marketing efforts, market research, outbound marketing, telemarketing, B2B sales, B2C sales, and lead generation. When you choose the Bright Pattern solution, an outbound call center can take your business to its next level of success.

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Outbound Call Center Benefits

The benefits of Bright Pattern’s cloud-based outbound contact centers are numerous, and they all come down to live agent productivity. Your agents can make more calls in less time with the right outbound dialing software. Rather than spend their time on administrative tasks, your sales team and customer services professionals will focus solely on potential clients and buyers. In addition, with advanced dialing algorithms, powerful call center tools, and modern dialer technologies, you’ll see an immediate impact through increased number of successful outbound calls and connections.
A couple more ways Bright Pattern benefits outbound contact centers include the following:

Workflow Optimization

You can instantly improve your organization’s workflow thanks to the ability to transfer live calls and voice calls to other channels within the call center platform and contact center solution in real-time to provide exceptional customer experiences. Improve your organization’s workflow:


Your Bright Pattern outbound contact center software is compliant with regulations such as the Telephone Consumer Protection Act (TCPA). Ranked as the best by Gartner in the 2020 SoftwareAdvice FrontRunner Quadrant, Capterra, and GetApp online review sites, Bright Pattern’s power dialer and auto dialer system are second-to-none.

Cloud Based Omnichannel Solution

Bright Pattern’s call center solution and dialers can manage, automate, and optimize your outbound calling for better agent productivity and improved workflow. Bright Pattern utilizes omnichannel capabilities, meaning your outbound call services can be done over a variety of channels. This can help increase sales, make the business process more dynamic, increase lead generation, and deliver better customer service. Omnichannel capabilities are great for any business, whether you’re a small business, doing outsourcing, or running a large BPO. Bright Pattern also integrates with any CRM, allowing your sales team to follow the customer journey over any communication channels and gain insight with real-time data. With dialing capabilities like preview dialer and predictive dialer along with support of omnichannel flexibility and CRM integrations for insight, Bright Pattern is the ultimate call center solution for any type of call center looking to improve the business process and deliver more efficient and channel call center services.

Predictive Dialers To Increase Conversion Rates

Bright Pattern’s outbound contact center software uses an advanced algorithm to increase the number of calls that agents can make successfully, which can increase sales, outbound sales, and lead generation. Whether you’re a small business focused on B2C or a large BPO focused on B2B lead generation and B2C, Bright Pattern’s call center software makes the cold calling process and business process more efficient and increases business success. Improve conversion rates and customer engagement during sales calls, resolve more customer issues in less time, and empower sales teams and improve agent productivity with more efficient workflows.

Powerful Automation Tools

Automate routine tasks in your outbound call center to save time. Utilize scheduling of list importance and the exports of campaign results with recordings for better insight for campaign managers to ensure great customer experiences. Start and stop specific campaigns with ease and provide CX professionals with specific scripts. Automate appointment setting, and tailor call center services to specific customer needs. Allow your sales teams and reps to reach more callers, ensuring better business operations by automating routine tasks. Bright Pattern’s outbound call center software can improve business operations, improve agent performance, and make workflows more efficient, allowing your call center and call center services to focus on strengths like solving customer issues and providing callers with a great customer experience.

Unified Agent Desktop

Our omnichannel contact center solution gives your organization the ability to seamlessly communicate with clients throughout their entire customer journey.

Omnichannel Quality Management

Ensure consistently excellent customer experiences and optimize call center performance with AI-powered OmniQM.

CRM Integration

Track the customer journey with your business on any channel. Integrations with all CRM providers or your own system of records.

Outbound Call Center Integration Features

Add New Channels Easily

Add new digital channels along with your call center system, like mobile app, instant messaging social media, live chat, messenger apps, and more, to your contact center software.


Based on the cloud, Bright Pattern’s contact center software has high scalability, able to scale to any number of agents and support businesses of all sizes.

Speech and Text Analysis

Utilize the right tools, like powerful speech analytics and text analysis, to rate sentiment of a customer against metrics or provide agent assistance.

Gain Insight

Utilize KPIs and metrics to gain insight to assist supervisors. Customizable dashboard for supervisors and customer service managers to monitor all customer interactions and call quality.

Empower Agents

Empower contact center agents and managers with the right solution through a collaborative approach, with knowledge base and automation to improve agent performance.

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Bright Pattern Offers You Complete Control

Bright Pattern’s outbound call center software is perfect for a variety of industries. Aside from being great for outbound calls and outbound solutions, Bright Pattern’s platform is also good for operating inbound call centers and handling inbound sales. Bright Pattern’s outbound call center software can be used by contact centers with any number of agents, from small business to big BPO. Whether your contact center is focused on market research, providing call center services, telemarketing, inbound sales, outbound calls, lead generation, or customer service, Bright Pattern has the right tools to handle your business requirements.

CRM Integrations

Easily activate powerful integrations with CRMs, like Salesforce or Microsoft Dynamics. Get agents access to crucial information, like caller interaction history, phone numbers, call transcription records, previous inquiries, and call recordings. Improve agent productivity and outbound agents in your contact center to resolve customer issues faster.

Scenario Builder

Utilize powerful drag-and-drop tools, open APIs, and features to create the customer journey that best fits your business strategy. Route calls, manage workflows in real time, and get positive feedback at the end of an interaction.


Through powerful IVR and intelligent routing, Bright Pattern allows your contact center to provide self-service as a call center service. Utilize IVRs and intelligent routing to perform routing of incoming calls and potential customers to the right call center agents and reps.

Powerful Integrations


Additional Bright Pattern Features

Outbound Call Center Software

“The ease of implementation for chat has enabled us to quickly build and turn chat on for our customer facing sites in less than a day.”

Derek G.

Director of Contact Center Operations

“It is an extremely robust, while easy to use software. It can handle massive telephony centers with ease while maintaining competitive telco charges.”


BPO Technology Lead

“Great product and a great team. The product has worked as designed and has been very reliable. The call quality has also been excellent. The scenario tool is very powerful. It is also well integrated into Zendesk.”

Sean Rivers

Director of Operations Technology

“We have switched over from Interactive Intelligence 3 years ago and have been really happy so far. We had 100% up-time and enjoy the cooperation with their software developers and management team.”

Othmar B.

VP Marketing

“I answer all my calls from clients on retail with softphone and I can work at home effectively too. It is a way for me to judge my productivity and see how many emails I am answering with the dashboard that is displayed. ”

Julie T.

Retail Support Representative

“The system was very easy to setup along with training and onboarding from the Bright Pattern team. We use Bright pattern for inbound transactions, such as incoming calls, emails and chat. The reporting tools are easy to use and propvide the SLA data required for our partners.”

Sal Y.

Head of Customer Support

Frequently Asked Questions

Bright Pattern’s outbound call center software is the perfect platform for an outbound-focused contact center that needs to perform outbound call center campaigns. Bright Pattern’s outbound call center service and automated dialer options deliver a better customer experience, make every touchpoint in the customer journey meaningful during an entire interaction, and increase talk time for agents. Bright Pattern’s outbound call center solutions support multiple different dialer technologies and strategies, like auto dialer, predictive dialer, preview dialer, and more. Bright Pattern’s outbound calling software allows outbound calls to be done quickly by skipping unanswered calls and dropped phone lines, decreasing downtime when making outbound calls.

Bright Pattern’s contact center software is omnichannel capable, meaning interactions, callbacks, and inquiries can be routed to different channels. A phone call, for example, or an interaction that started through social media can be switched to a messenger interaction, ensuring that the customer has a smooth experience from start to finish. This kind of omnichannel routing ensures a quick resolution to customer issues, and seamless outbound interactions. It can also lead to better conversions in your outbound call center service.

Furthermore, all interactions can be saved with a CRM integration, meaning supervisors can review call recordings for later agent training and review and supervisors can ensure their outbound dialing campaign is going well in real time through the customizable dashboard.

Bright Pattern’s call center software and outbound contact center solution is also compliant with TCPA regulation, keeping contact centers safe and compliant.

Bright Pattern is a great platform for inbound call centers. Inbound call centers can utilize Bright Pattern’s omnichannel capabilities to boost customer engagement and satisfaction, as well as reach a larger audience while lowering call queue times. This can help drive inbound sales and improve the quality of inbound calls and inbound phone calls. Callers in the customer support system can be routed to the right sales reps quickly through intelligent call routing, improving key metrics and improving the contact center’s productivity and consistency of service.

Bright Pattern’s inbound call center software offers comprehensive CRM integration as well, meaning crucial information like phone numbers, interaction history, call recordings, callbacks, negative and positive attitudes during interactions, and other information is available for agents to access. With the cloud, you can reduce operational costs while improving functionality by customizing the platform with your desired APIs and scenarios, with CRM integrations like Salesforce and Microsoft Dynamics. With Bright Pattern’s omnichannel retail software, the customer service function within your business can shine.

Bright Pattern’s call center software also allows supervisors to monitor interactions based on key metrics in the inbound call center. Supervisors can get access to dashboards for unified reporting, and access interaction information like call recordings, customer sentiment, and more for agent training.

With Bright Pattern’s omnichannel retail software and omnichannel contact center software, your business can utilize the power of our cloud to connect with customers on any sales channel. With the cloud, you can reduce operational costs while improving functionality by customizing the platform with your desired APIs and scenarios, with CRM integrations like Salesforce and Microsoft Dynamics. With Bright Pattern’s omnichannel retail software, the customer service function within your business can shine.

Bright Pattern is suitable for any business and many different industries. Bright Pattern’s omnichannel retail software provides communication and sales channels to help connect the best agents with shoppers, allowing your customers to get access to your great product.

Bright Pattern’s software provides many features to help your customer service function, and help your agents quickly solve complex issues while building customer trust.

OmniQM is Bright Pattern’s omnichannel quality management system that helps your supervisors monitor 100% of interactions on all channels in the contact center. OmniQM can function on all digital and traditional channels, with a reporting dashboard that can be set with specific preferences and metrics for reporting. OmniQM utilizes automation to monitor all channels, and preferences can be set as well for when a supervisor should be alerted of a low scoring interaction. If a low scoring interaction is detected, that interaction can be routed to a retention specialist while the full interaction is saved for review.

OmniQM can also help improve workforce management by allowing supervisors to determine where the contact center can improve. By pinpointing specific key issues, supervisors can improve KPIs and metrics like customer satisfaction, average handling time, first contact resolution, and more.

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