What is an Outbound Call Center?
An outbound call center is a type of call center where customer service representatives make outgoing calls to potential clients or a target audience. Outbound centers are most productive when utilizing algorithms and automation to conduct outbound sales. Through automation, outbound call center agents can reach a large target audience of qualified leads quickly, eliminating the need for manual dialing by customer service representatives. Outbound call center services have many applications, including appointment setting, prospecting, supporting marketing efforts, market research, outbound marketing, telemarketing, B2B sales, B2C sales, and lead generation.