Zingaya connects voice calls from any web page, in any browser, to Bright Pattern’s cloud contact center solution.

San Bruno, CA (PRWEB) February 6th, 2014

Bright Pattern, the only provider of next generation cloud contact center software, announced today the fruits of a technology partnership with Zingaya, of Palo Alto, California. Zingaya Web-call enables voice calls through any computer – directly from a web page – that can be placed via any browser and without requiring a download or softphone.

zingaya-logo-bpIntegrated with Bright Pattern, Zingaya Web-call now electrifies sales engagements by seamlessly connecting website visitors to sales representatives in the contact center, increasing online conversions, reducing shopping cart abandonments, and driving more sales.

Alexey Aylarov, CEO, and co-founder of Zingaya said of the integration, “We have leveraged the strongest aspects of Bright Pattern and Zingaya’s platform – including advanced API support, enterprise-grade reliability, and cloud-based geographic diversity capabilities – to quickly develop this unique sales engagement application. We couldn’t be a happier with the process, or with the end product.”

Konstantin Kishinsky, CEO of Bright Pattern concurred, saying, “Any web-centric enterprise that cares about sales and sales engagement needs to take a close look at this integration. It can be deployed today, as is, or used as a reference model for building additional, unique, multi-channel applications that use our API to gain competitive advantage.”

Zingaya Web-call not only connects web-originated voice calls to contact centers, but also passes key data collected at the browser as well, such as shopping cart items, pages visited, and customer identifying information. This information is used at the contact center to generate data-driven screen pops, enabling sales representatives to personalize their interactions with the caller.

With Bright Pattern and Zingaya’s technology, consumers effortlessly cross over from a visual web-based engagement channel to a voice-based interaction channel augmented with web data, delivering a unified, cross-channel customer experience.

Only Bright Pattern offers a complete mix of enterprise-grade functionality, reliability, and security that spans all consumer engagement channels, with a range of deployment options and third-party integrations to drive revenue and productivity.