San Bruno, CA (PRWEB) November 12, 2014

Bright Pattern is rolling out video channel for sales and customer service as part of Rich Contact Experience functionality (combination of media channels over a single customer connection) in Bright Pattern cloud contact center platform. Generally available in Q1 2015, video communication technology would enable new ways to increase sales, improve customer satisfaction, and cut costs. It could be used in a number of ways:

Video customer service from mobile phones and tablets is one example, providing a human touch in such applications as elderly care, or in high-end customer support.

online-shopping-videoVideo point-of-sale kiosk helps remotely connecting human salespeople for high-value services transactions, such as car rental; it can also help augmenting any self-service POS terminal or ATM machine with human customer service for handling exceptions. The approach allows improving sales and customer service consistency, training and supervision while leveraging call center technology, and consolidating infrastructure.

“Video is a cool way to warm up a cold computer interface, ” said Konstantin Kishinsky, CEO of Bright Pattern, “for both customer service and sales it helps to build trust faster and receive valuable personal feedback. All customers are different: a businessperson, a family, or a retired couple, for example, – video lets a representative see who they are talking to, how they react, and select the winning approach”.

Bright Pattern Video, along with the rest of Rich Contact Experience, is available for Android, iOS, and Web-browser-based applications, in form of a code library and examples of use, provided with source code. Bright Pattern Video works as part of Bright Pattern: a blended multi-channel hosted call center platform.

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About Bright Pattern

Bright Pattern offers the next generation of cloud contact center and customer experience management solutions. Based on Bright Pattern platform, architected from the ground up as a cloud-based service, Bright Pattern offers the right blend of enterprise-grade functionality, reliability, and scalability not otherwise available in the industry. For more information, visit