What Should You Not Do In Cold Calling?

Your Guide to Successful Cold Calling

What Should You Not Do In Cold Calling

Why Is Cold Calling Important To Your Business?

Calling customers who aren’t invited to call them cold gets mixed reactions in the marketing and sales worlds. Some managers believe that it’s not efficient enough to be bothersome. It’s outdated, particularly in the popularity of the Internet in which people are bombarded with ads from every angle.
Many people swear by the method. It’s affordable, efficient and provides a personal interaction with your customers. It’s an excellent opportunity to market your products and services. Smaller businesses who use cold-calling successfully understand that the stigma associated with cold calling is untrue. It’s not a bombardment of pressured sales solicitations.
Cold calling is essentially business development. What business wouldn’t do such a thing? If you’ve made a cold contact to a potential customer, even for a simple information gathering, you’ve made a cold call.
Even with prior experience, cold-calling incorrectly can result in catastrophe. Here’s the solution to What Should You Not Do In Cold Calling?

Table of Contents

You Should Not Do In Cold Calling

What Should You Not Do In Cold Calling?

What Should You Not Do In Cold Calling? It is not advisable to take the call personally, immediately go into your pitch, and then waste the time of your prospect hanging up, and not follow-up. Don’t forget that the personal person you are calling is the main focus, and attempt to overcome fears and objections. Cold calling often gets negative reviews due to the sales representatives who don’t show respect to the time of the prospective. It’s the sales representative’s task to make the customer experience pleasant and to not overstep.
  1. Take it personal: Some people won’t be overly thrilled when you call them from the middle of nowhere. It’s an aspect of every sales transaction. Prospects who respond “no” aren’t rejecting you on your own, so don’t make it personally. They’re just saying that they think the service or product doesn’t seem to be suitable for them. Be cautious about being too sensitive. You’re doing your job and obtaining no’s will only serve as a path to a yes.

  2. Jump straight Into your pitch: This is the first time you interact with the prospect, and they haven’t yet earned their trust, their interest or established credibility. One of the most effective ways to begin an interaction is to start by asking a question which addresses an issue or problem that you are aware of and are confident that the product or service you offer can solve. It’s ideal to concentrate on building a rapport and gaining their confidence before promoting the product onto them.

  3. Waste their time: This person is calling you in the middle of nowhere. They may be in the process of working on something crucial. Be considerate and respectful of your time. If they state that it’s not a good time, change the date. When you make cold calls it’s basically intruding into the person’s schedule. Be sure that your phone call isn’t a distraction to their day.

  4. Hang up without a follow-up: If the conversation is coming towards an end request to set up a second call or a follow-up call. Inform them that you will be contacting them via email to wrap the discussion and send an invite to the calendar you’d agreed on. It is your responsibility to ensure that your relationship is maintained.

  5. Forget that the prospect is the focus: Be aware that the conversation must be focused on the potential customer, not your business. Focus the conversation on the potential customer. Ask questions and discover the issues. Don’t sell either your item or services during your first cold-call unless you are asked by the prospect to

  6. Try to overcome all concerns & objections: Don’t attempt to overcome every objection. Instead, look a bit deeper to discover the real reason behind the objection. There will be a few prospects who have doubts or doubts about the product you’re trying to promote. Accept the fact that you might have been able to give them a chance if you cannot overcome these fears.

    Cold calls can be frightening and stress-inducing. But, cold calls open opportunities to establish business connections. It is an opportunity for you to make yourself known and show your personality. You’re not a machine in front of a computer screen and you’re not a salesperson who is hungrily seeking money. You’re a person exactly like your prospect engaging in a conversation.

What is Cold Calling?

Cold-calling is an effective sales method which involves calling a potential customer or client who has not previously had a conversation or exchange with the salesperson. When cold-calling is utilized by an agent, it is visiting potential buyers without prior notification or appointment. Cold-calling is distinct from warm-calling. It is a method of selling that can be used for prospects who have previously engaged in conversations with salespeople about the company’s product. Cold-calling is a dated sales method, and it is slowly losing its popularity with salespeople given that many people don’t like being approached by salespeople with no previous contact.
What is Cold Calling?

How does Cold Calling Work?

Even though cold calling is an old tactic and is no longer an effective sales technique used by salespeople. There are various cold-calling strategies employed for marketing purposes. the salesperson may call prospects (who doesn’t know the name of the salesperson) for an appointment that is aimed to promote their product. Another option is to make an individual visit to potential customers to promote products to them. The practice is referred to as”telemarketing. Some countries have strict laws against cold-calling as they are considered unlawful in specific situations. Through cold-calling, salespeople seek patronage from potential customers they do not have previous contacts or relations with. While some cold-calls can be successful however, the majority of cold-calls are turned down by potential customers.

Cold Calling Strategies

Basic Research
  • You don’t need an entire client profile, but you should know the essentials. Search for your prospect on social media and check internal correspondence to see if they’ve interacted in any way with your company. If you’re coming up blank, take a look at similar prospects and their pain points. You want to enter the conversation with something other than just your product to offer.
Follow Up
  • 80 percent of sales happen after the fifth contact attempt. even if your prospect didn’t sign up or agree to an appointment, send that follow-up email anyway. You never know what might happen.
Keep Track Of Your Records
  • Who did you call? When did you call them? Did they pick up? Did you leave a message? Did you send a follow-up email? Did any concrete results occur after the call or email? Those metrics will keep you organized and on track. it’s unreasonable to attempt to remember these details for hundreds of prospects, so write them down. better yet, enter them into a crm.

What are the Don'ts of Cold Calling

  1. Don’t Ask “How Are You Doing Today?”
  2. Don’t ask “Is Now a Good time?”
  3. Don’t Excuse Yourself
  4. Don’t Say You’re Just “Touching Base” or “Checking In”

What are the mistakes to avoid during a cold call

Cold calling can be difficult. However, data suggests that even in the present, when many marketers consider cold calling is no longer relevant, it’s still more efficient than trade shows, or even email marketing campaigns.
There are many complaints that you’ve heard about other sellers (or perhaps you’ve voiced these yourself). If you’re not seeing results, it’s not your technique that’s at fault. It’s your method of use. In other words? You’re doing it wrong. Here are 10 of the most common cold-calling mistakes to avoid so that you will be able to get results immediately:
  • Uncertainty about your product from the inside and out.
  • Don’t talk to the wrong people.
  • Too long to wait to ask an inquiry.
  • Asking closed questions.
  • Not listening.
  • The idea of closing too soon.
  • It sounds too commercial.
  • It sounds too timid.

Cold Calling Techniques

In many cases, remarks and questions unfriendly or too aggressive will lead B2B sales reps to trouble. Three golden rules to success in cold-calling:
  • Employ a customer-focused approach to answer questions and provide insights that convey confidence
  • Have a keen desire to gain an understanding of the world and,
  • Communicate value that is specific to the buyer’s demands.


For a lot of sales teams, cold-calling is a major headache however it doesn’t need to be. With just a few tweaks to your strategy along with a helpful sales plan that is alongside your reps and smart automation tools you could be amazed that cold calling isn’t as challenging as it used to be. Perhaps you’ll think that those who claim cold calls are still alive and well may be right.

Frequently Asked Questions

The objective of a cold-calling campaign has been widely discussed and it is for the right reasons. Salespeople can fail to meet their expectations. They do it by one of two ways:

  1. They don’t expect enough: Many salespeople will use an initial cold call for “Say hello” and “Introduce myself” and “Send some information”. They usually don’t have a strategy beyond this. They might make a pitch, but usually there aren’t clear next steps. Most of the time, they end up taking lots of time on the phone without a lot of outcomes.

  2. They expect too much: Some salespeople anticipate going through the entire sales process in a cold call. At the end of the call, they’ve presented their entire proposition and are now ready to send the contract. I’ve heard this described as “show up and throw up” (or is it to call and then throw it away?) Although this method definitely can get lots of contracts signed (which require a considerable amount of time to prepare) it usually takes an extended time to return (like nearly never).

    Both of these mistakes can be painful for the salesperson and can lead to the salesperson looking for other options to get new customers and not to make an ever again cold-call.

Request a Demo