Economies are constantly evolving, and in the modern times, the “experience economy” is in full effect. The “experience economy” is an economy where many goods or services are sold by emphasizing the effect they can have on people’s lives. For instance, birthday cakes and balloons that parents could purchase for their child’s birthday party are taking a backseat to events hosted by entertainment companies. Companies nowadays must orchestrate memorable events for their customers, and the memory itself, or the “experience” becomes the product.
As many as 76% of consumers agree that they would rather spend money on experiences over material items. The COVID-19 pandemic has made the experience economy even more in-depth, as experiences now must happen virtually. Consumers now seek out brands who utilize technology to make their experiences with products and services seamless and contactless, while retaining that human touch. We are now entering the virtual experience economy.
In the upcoming webinar on November 19th at 2PM EST with Bright Pattern and Everise, titled “How to Capitalize on the Virtual Experience Economy”, we share first-hand experiences and best practices of many of the top brands that are utilizing digital channels and technology to capitalize on the new experience economy. Featuring input from CX industry luminaries, including leaders of the CX transformation company Everise and the leading cloud contact center software provider Bright Pattern.
Some topics the webinar will discuss include:
- Why organizational agility is critical
- The role of technology in creating sustainable, secure CX
- The importance of an entrepreneurial spirit when driving innovation
- How AI is being used to improve both the customer and agent experience
- Best practices for managing a high-performing remote workforce
- The implications for nearshore
Register here for your spot:
As the Marketing Manager at Bright Pattern, my main goal is to increase awareness on the growing benefits of cloud-based technologies in the contact center industry.