Elisabeth Greenbaum Kasson does a nice job with this blog post outlining job-hunting tips for returning U.S. service veterans, quoting, among others, John Reynolds of Veterans2Work, one of our partners in the Telecommuting for the Disabled Advisory Council.
Stuart Pike, Executive Director, Digital Audience Measurement, for Nielsen, says that, if you want to get your brand message across to the typical smartphone user, “you’ve got about 90 minutes of their day to make an impact.” Estimates of smartphone screen-time minutes available for brand marketing purposes vary from 60 minutes per day in the [...]
KoMarketing Associates, of Boston, and Dianna Huff, a web marketing consultant based in New Hampshire, have released a B2B Website Usability Report that highlights a right way, and a wrong way, to implement live web chat.
A survey conducted in December of last year found that the vast majority of email recipients were more likely to increase their purchases from a retailer if the email message was highly personalized based on the recipients previous shopping behaviors and preferences. The data raises an interesting question – could these highly personalized messages, which [...]
IBM keeps rolling out the research data… an IBM study of 30,000 global consumers, released earlier this month at the 2014 National Retail Federation convention reports that consumers want omnichannel shopping experiences.