Our Customer, Southern Cross, Recognized for Innovation

Last week, our customer, Southern Cross, was awarded the prestigious Trans-Tasman innovation honor and recognized as one of Australia’s top 10 ‘Most Innovative Companies’ for BeingWell, its corporate health and wellness program. Southern Cross ranked #6 among top healthcare providers from over 800 nominated organizations across Australia and New Zealand.

The innovation Southern Cross possesses doesn’t stop with their BeingWell program. Southern Cross encourages innovation throughout their entire organization and has a strong focus on creating effortless and exceptional customer experiences.

By partnering with Bright Pattern, Southern Cross provides a seamless omnichannel customer experience over a variety of channels its customers use. The healthcare industry is becoming increasingly digital with SMS/text appointment reminders, online customer resource centers, patient-to-doctor video calls, mobile applications, and other emerging communication channels.

Southern Cross is leading the digital revolution in the healthcare industry by being an early adopter of the newest emerging digital channels as a way to provide a differentiated experience to their customers.

We couldn’t be more proud of the accomplishments of Southern Cross. “Southern Cross is one of the most innovative healthcare organizations I have worked with in my over 20 years of experience in the customer experience and call center space,” said John O’Brien, General Manager of Australia and New Zealand at Bright Pattern. “It comes as no surprise that they would be acknowledged for their innovation and achieve this distinguished award.”

Digitize the Patient Experience with Omnichannel Communications for Healthcare

See how Bright Pattern helps empower service providers, medical staff, patients, doctors, and pharmaceuticals on any channel. 


  • Omnichannel patient experience
  • Video and SMS for better patient communications
  • Unified agent desktop
  • Omnichannel quality management for monitoring every channel
  • HIPAA compliant solutions
  • Anytime/Anywhere patient communications
  • Measure and improve patient satisfaction

Discover more ways Bright Pattern can help you transform your healthcare communications.

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