If you talk to CX experts, Call Center IT Directors, and CXO’s about why they moved their contact center to the cloud, they will most likely reply with a variety of answers. But ROI is always at the top of the list. A cloud contact center solution provides companies with a huge return on investment compared to outdated premise technology.
WHERE DOES THE HIGHER ROI COME FROM?
There are some obvious reasons why cloud technologies provide a higher ROI to companies, but there are also some more hidden benefits that lead to a higher return.
CUT AND DRY ROI OF CLOUD CALL CELL CENTER TECHNOLOGY:
- Reduced capital expenditure as you move from upfront technology payments to a month-to-month model where you only pay for the software used
- Maintenance cost reduction as you no longer need a large IT team to maintain and upgrade hardware and software
THE HIDDEN ROI OF CLOUD CALL CENTER TECHNOLOGY:
- Constant technological innovation with access to new releases with no or minimal upgrade fees
- Dropped calls means lost business. Higher uptime means your agents are able to work 24/7 and keep customers happy
- Improved customer satisfaction, resulting in loyal and returning customers
FOR MORE INFORMATION ON SWITCHING TO THE CLOUD READ OUT GUIDE:
How to Transition Your Contact Center to the Cloud Safely
The ROI of cloud vs premise is pretty clear to most companies. But once you decide to move to the cloud, how can you be sure the cloud vendor you select has a high ROI among other cloud vendors? We suggest asking their existing customers what ROI they experienced.
G2 Crowd did just this. In their fall report, they compiled ROI statistics from all CCaaS vendors to determine which provider has the best ROI for their existing customers.
The best ROI is awarded to the company with the best average ROI payback time and best average time to implement as reported by actual customers. Bright Pattern earned the award by leading in both categories and providing the best payback period to its current customers among all vendors in the report.
With an estimated ROI payback period of only 7.50 months, Bright Pattern helps customers earn back their investment in less than half the industry average payback time of 17.48 months. Bright Pattern had an ROI payback period two times better than Talkdesk, NICE inContact, and Genesys PureCloud (Talkdesk with 14.35 months, NICE inContact with 15.69 months, and Genesys PureCloud with 20.68 months).
Bright Pattern also delivered an exemplary performance in the Fall report thanks to its ease of use and quick set up time. With a go-live implementation of 1.6 months (on average), Bright Pattern’s speed of implementation is nearly half the average onboarding time for the CCaaS industry.
Additionally, Bright Pattern scored high in the relationship index, with high scores for ease of doing business and for quality of support. According to the report, 91% of Bright Pattern customers provided 5 stars when rating ease of doing business with Bright Pattern. Similarly, Bright Pattern customers rated their quality of support the highest among competitors at 91%; compare that to Talkdesk at 88%, NICE inContact at 79%, and Genesys PureCloud at 75%.