What are the critical steps an organization must take to start with, and succeed, in their adoption of mobile customer service? Find out by reading this whitepaper by Esteban Kolsky.
Esteban Kolsky is the principal and founder of ThinkJar, an advisory and research think tank focused on customer strategies. He has more than 25 years of experience in customer service and CRM consulting, research, and advisory services. He spent eight years at Gartner, and has assisted Fortune 500 and Global 2000 organizations in all aspects of their CRM deployments.
Here’s what you will learn by reading this whitepaper:
- Why you must evolve into mobile.
- How it helps to think of mobile as an interface, not a channel.
- Why it’s so important to differentiate.
Here is an excerpt: “Once you master the art of building applications that do what your customers need, that enhance the functionality provided by the other channels, and that leverage the tools and benefits delivered by mobile devices, you are ready to use mobile customer service as a differentiator.”
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